Endemic + Mainstream

We are a boutique agency that produces big-firm results without big-firm costs. Our clients have appeared in such media as the New York Times, USA Today, Wall Street Journal, Sports Illustrated, the Today Show, CNN and CBS News. They have also appeared in Wine Spectator, Gear Junkie, Sacramento Bee, and everywhere in between. OutsidePR is absolutely unique in being able to not only work closely with endemic media, but in our strong connections to mainstream consumer media. Each client deserves a strategic plan that works for them, so nimble, focused, results-driven outreach is our bread and butter.

Media Experiences

Pop-up showrooms, big trade shows, overnight media trips, local trail-runs and multi-day media experiences — we do them all and know how to put the spotlight on you. Face to face time with media, and consumers, is one of the most valuable components to brand storytelling, and an efficient and authentic way to create lasting opportunities.

It happens.

We can’t name names in this most sensitive of PR niches, but behind the scenes, we’ve done it all. Product recalls. Law firm failures. Offensive ad campaigns. Predatory lending practices.

Our agency has ninja-like experience in this dark art, and while we hope you don’t have to call on us for this purpose, it’s nice to know we’re here for you.

Full Scope.

Publicity is called “Earned Media” for a reason – it takes great relationships built over many years, a high degree of credibility and an artful eye for news. Using our comprehensive knowledge of all media, especially in the outdoor and endurance industries, we can work with any budget to create a meaningful media plan aimed at maximizing your budgets. Do you have to advertise to get media coverage? Not at all. But it certainly doesn’t hurt.

Influencers and Ambassadors

Our dynamic media space is evolving at an increasingly rapid pace, and so do we. Strategic influencer, ambassador and athlete programs can be valued and beneficial additions to a media plan, and we've got ideas for the key players who will help bolster, support and advocate for your brand.

Justice, Equality, Diversity, Inclusion & Accessibility

Navigating and addressing the inclusive space of J.E.D.I.A. - Justice, Equality, Diversity, Inclusivity & Accessibility - is imperative for a successful brand culture, as well as employee development and responsibility. As a team who not only understands the nuances surrounding JEDIA work but also lives within the space, we're honored to have the resources and expertise to educate, advise and work with your team on these important topics and essential opportunities.

Creative Services

Your branding is a reflection of your values, mission and purpose. We're here to help create visual storytelling that highlights those qualities, from rebranding and creative content to graphic design, photography, strategy and basic web development and design.

OutsidePR pulls all levers to position your brand. This strategy involves leveraging the influence and networks of affiliates, such as publishers, media outlets, or influencers, to promote products or services on behalf of the company.

With the Australian & New Zealand (ANZ) region growing in popularity and awareness for active outdoor pursuits, business, travel and sport, OutsidePR identified a gap in the market and is thrilled to offer its world-class capabilities and support to brands looking to break into the region as well as offer support for Australia/New Zealand-based brands, organizations and entities looking to expand into the North American market.