GORDON WRIGHT | President
Gordon Wright is the president of OutsidePR, which he started in 1995, and hasn’t really worn a tie since. He began his career in San Francisco as Business Manager of the San Francisco Daily Journal. Prior to starting his own firm, he was vice president of EvansGroup San Francisco, a 45-million dollar advertising and public relations firm. Gordon is an active surfer, triathlete, rugby player and adventure racer, having competed in races such as the Cal-Eco Kernville, the Appalachian Extreme and Ironman Arizona. He also founded one of the nation’s most notorious bandit adventure race, but gave that up in case he ever runs for office one day.
JESS SMITH | Vice President
Born and raised in Australia to Canadian parents, Jess grew up with the mountains and ocean in her blood. A competitive skier, swimmer and runner throughout school, she’s added climbing, bouldering, snowboarding, yoga, dance, scuba and wine tasting to her repertoire. As former Communications Manager for the World Ski and Snowboard Festival and Cornucopia Wine and Food Festival in Whistler, BC, and as Brand Marketing Manager at adventure company ZOZI, Jess stays deeply involved in the action sports communications world, made possible through work with clients such as Red Bull, Cotopaxi, DownTek, Buff and AlterG. Though mediocre at US geography, Jess makes up for it by exploring her new home-base as much as possible; tasting wines, hiking up and barreling down mountains, and making friends.
Deena Betcher | account director
This San Diego native is always chasing the next adventure. From traveling the world, snowboarding and scuba diving, to summiting Mt. Kilimanjaro and running marathons, Deena is a goal-setter, go-getter and competitive when it counts. Launching her career in PR and sports marketing at Mammoth Mountain Ski Area, Deena landed as the snow reporter/ on-camera spokesperson/ PR Manager for the resort for 5 years before heading back to the Southern California lifestyle. Her decade of experience in PR and marketing includes strategically serving clients such as BMW, Red Bull, Caesars Entertainment, Hilton’s Curio Collection, Harrah’s Resort Southern California, and dozens of hospitality brands. She’s successfully placed sponsorships with the NBA, NCAA, MLB, NHL, and Live Nation. Passionate about travel, Deena spent 2015 exploring 30 countries and would prefer to be in the mountains or at the beach, sipping on an IPA or a nice glass of Sauv Blanc catching as many sunsets as possible.
KELSEY ANDERSON | account manager
Kelsey Anderson is climbing the ladder of public relations quickly at OPR, a company she joined in January 2015. Prior to joining OPR, Anderson became a Chico State graduate of journalism and public relations with a minor in great books and ideas and eight years of Spanish under her academic belt. With a lust for travel and adventure, this Marin County native is a competitive cyclist, avid skier, dirtbiker and all-around athlete, having competed in races like the UCI World Championships for downhill. The gal’s got gumption and is a strategic thinker by nature and transferring those skills to public relations is an intuitive progression. Aside from rambling through the pines, she’ll be delighted to banter irreverently, share a laugh and cheers a beer with you.
JOSH BIRNBAUM | account coordinator
Growing up in Marin County, surrounded by an unlimited supply of outdoor activities provided by Mt. Tam and surrounding areas, Josh has grown up with a love of all things outdoors. Along with snowboarding, hiking, and mountain biking, Josh brings the aspect of organized sports to OutsidePR as well. He played both soccer and volleyball in high school, and has served as an assistant for the Drake Varsity Soccer team ever since graduating as an attempt to relive the glory days. He also boasts of his ability to at one point dunk despite being only 5’10’’. When he is not outdoors, Josh explores his other interests, including graphic design and watching the Golden State Warriors, his favorite of the Bay Area sports teams.
DEVON MALIZIA | account manager