We are a boutique firm that produces big-firm results without big-firm costs. Our clients have appeared in such media as the New York Times, USA Today, the Wall Street Journal, Sports Illustrated, the Today Show, CNN and CBS News. They have also appeared in California Dry Cleaning News and the Mishawaka Enterprise, and everywhere in between. OutsidePR is absolutely unique in being able to not only get our clients into endemic media, but in putting our clients into mainstream consumer media.
Publicity is called “Earned Media” for a reason – it takes great relationships built over many years, a high degree of credibility and an artful eye for news. Advertising isn’t earned – it’s paid for – but that doesn’t mean it isn’t important. Using our comprehensive knowledge of all media, especially in the outdoor and endurance industries, we can work with any budget to create a meaningful media plan aimed at maximizing your budgets. Do you have to advertise to get media coverage? Not at all. But it certainly doesn’t hurt.
We can’t name names in this most sensitive of PR niches, but behind the scenes, we’ve done it all. Competitors killed in sports events. Product recalls. Bank failures. Law firm failures. Offensive ad campaigns. Predatory lending practices. Government investigations. There is no agency in the outdoor space with as much ninja experience in this dark art, and while we hope you don’t have to call on us for this purpose, it’s nice to know we’re here for you.
In an integrated marketing program, social media and publicity go hand-in-hand. If PR is earned media and advertising is paid media, social media is owned media. The distinctions between the three are nuanced, and guiding you through the process is part of our job. Whether we’re coordinating with your in-house social media manager or taking control of the wheel ourselves, we pride ourselves in putting up compelling, brand-specific content in channels such as Instagram, Twitter, Facebook and Youtube.
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MEET THE CREW
Mother. Explorer. Fly Fisher.
CanAussie. Skier. Adventurer.
Londoner. Wonderer. Sportster.
The best way to connect with us is to visit our World Headquarters in beautiful Sausalito, California, in the shadow of the Golden Gate Bridge. We have a Kegerator. Need we say more? But feel free to visit us on Strava, Instagram, Facebook or Twitter too.
Address: 207 Second St. Sausalito, California 94965